Karpathia

Karpathia is a dynamic company based in Romania that offers concrete building equipment solutions, with a focus on CIFA innovative technologies.

Karpathia is a dynamic company based in Romania that offers concrete building equipment solutions, with a focus on CIFA innovative technologies.

Starting with September 2011, the former Spanos Industria (the actual Karpathia) underwent structural changes in terms of business model and client approach. The company worked hard to earn a new brand and to explain positive evolution to its stakeholders.

However, the organization’s leadership realized that change could not be effective until an integrated brand strategy was developed and implemented. Consequently, the client selected Brand Academy to design a comprehensive brand identity and communication strategy.

After a thorough brand audit, our team has recommended a new company name and a new logo design, capable to express the current business vision of the client. Based on the new brand identity, we have developed Karpathia’s corporate stationery and corporate literature.